DESIGNER’s STORY
Supervised during her graduation thesis by the entrepreneur and architect Carlotta De Bevilacqua – current Vice President of Artemide S.p.A. – Sara Moroni obtained her “Laura Magistrale in Disegno Industriale del Prodotto” (Masters Degree in Product Industrial Design) with a specialization in lighting at the Politecnico in Milano in 2006.
After graduating, she gained experience as a project manager and as a freelancer gathering skills that lead her to approach design with a multidisciplinary approach: the only lever that can give birth to new ideas and create innovative projects. She set up his very own studio in 2015 with the intention of devoting herself to the design and strategic consultancy in different fields: product, furniture, interior, exhibit, lighting and communication.
Nowadays she cooperates with well-known manufacturers and with esteemed design studios offering design, technical, strategic, supervision and coordination consultancy.
According to Sara, design is a project and not styling, ingenuity and not pure creativity.
READ MORE BRAND DESIGNER’s STORIES
Timeless elegance and discreet shape are the words that best define Piero Lissoni’s style. His work is characterized by a personal language, that hides a simplified complexity. Lissoni’s architecture and design projects, seemingly minimal, are the result of a thorough research of both new technologies and materials.
After graduating in 1973 she worked as an Art Director at CentroKappa (1975-1979): planning and development of the image, sales instruments, sales outlets, exhibitions and special initiatives. During this period she collaborated with Alessandro Mendini at “MODO” magazine.
Born in 1962 in Lokeren, Belgium. As soon as he was qualified as an architect in 1985, he started work in Milan collaboratine with Cinzia Ruggeri and with studio Aldo Cibic-Sottsass Associati. In 1990 he established his own architects’ studio in Antwerp.
George Yabu is one of the founding partners at Yabu Pushelberg and oversees the creation and development of all design components for each project and product within its multidisciplinary practice. In his conceptual leadership and creative direction role, George reviews and refines the details of each project and product in collaboration with the design teams.
Giuseppe Bavuso is an architect and designer who lives and works in Seregno, located in the North of Milan. His projects are characterized by the combination of minimalistic rigour and accurate technical research thanks to the use of technological and innovative materials.
M.A. Lenka Damová 1983 has been living and working in Prague. Successfuly graduated at AAAD in Prague, concretely Department of Design in Zlín. Now has been occurring as a freelance designer, dedicated mainly to interior and product design.
