Audo Copenhagen is the latest addition to Design Holding Group’s prestigious portfolio of luxury brands, joining the ranks of esteemed names like Flos, B&B Italia, and Louis Poulsen. This new design powerhouse reflects a century of Danish design tradition, intertwined with a modern, global outlook. It is a blend of the timeless and the contemporary, holding iconic designs from the likes of Ib Kofod-Larsen, Vilhelm Lauritzen, and Flemming and Mogens Lassen, as well as cutting-edge collaborations with contemporary talents such as Norm Architects, Colin King, and Danielle Siggerud.
The brand’s name, Audo, resonates with a unique concept in Copenhagen known as The Audo. This innovative endeavor, initiated under MENU in 2019, flawlessly unites coworking and event facilities, a café, restaurant, concept shop, and an exclusive residence, creating a community-building universe. As Audo Copenhagen rises, The Audo will be rebranded as Audo House and serve as the brand’s central hub, showcasing a comprehensive range of products alongside a curated selection of artwork and products from globally recognized luxury brands.
“Audo House reflects Audo Copenhagen’s collaborative spirit. Redefining how we use design, space and, ultimately, how we connect to one another, it’s a creative destination for powerful ideas, beautiful design and inspiration,” says Joachim Kornbek-Engell Hansen, Design & Brand Director for Audo Copenhagen. He encapsulates the essence of this new brand that seeks to inspire a sense of community and elevate the value of the objects and spaces we create.
The ethos of Audo Copenhagen is rooted in soft minimalism and a sense of community. Its approach to design, partnerships, and production is powered by a collaborative spirit that has already connected with some of the world’s greatest design minds and artisans. Inspired by The Audo, Menu, and by Lassen, and in partnership with Design Holding, Audo Copenhagen sets its sights on becoming a leading player in the global luxury design landscape.
As the sun rises on June 1, 2023, Audo Copenhagen embarks on its journey, launching worldwide. This is more than just the birth of a new brand; it’s the dawn of a new era in luxury design. Audo Copenhagen is not just about creating beautiful objects, but about crafting experiences, fostering connections, and building a community that values design as a powerful tool for inspiration and change. As we welcome this exciting new chapter in design, we look forward to the enduring legacy that Audo Copenhagen is poised to create.
