Promemoria, a name synonymous with innovative craftsmanship, has always been guided by a philosophy akin to alchemy. In its 2023 collection, this concept of transformative magic becomes the central theme, turning ordinary materials into extraordinary creations.

Like the medieval alchemist who harmonized opposites, Promemoria molds the imperfections of matter into perfected forms. The company acts as a magician of sorts, casting spells on wood, glass, and metals, and creating surprising, captivating combinations.

The use of wood is particularly notable. Wood, to Promemoria, is what marble was to Canova or bronze to Pomodoro. It’s not inert but alive—a breathing organism that demands understanding. Promemoria has mastered this art of comprehension. The company listens, observes, and probes wood, shaping it with cuts and joints, smoothing and contouring it until it feels like silk or velvet.

Promemoria’s work doesn’t stop at shaping the wood. The company also gives it voice, animating it, and making it communicate. It then juxtaposes wood with other materials, creating harmonies, relationships, and alchemies that are as surprising as they are beautiful.

Promemoria is more than just a company—it’s an alchemist’s lab, a middle ground between the industrial and the artisanal. It’s an atelier dedicated to research, innovation, and experimentation, where materials are explored with the curiosity of an alchemist and the passion of a master craftsman.

Just as a violin must resonate to produce music, so too must Promemoria’s furniture emit tactile harmonies and chromatic melodies. In the hands of the company’s craftsmen, raw materials are transformed, resonating with the beauty of their final form. This alchemical magic is the essence of Promemoria, and it’s this magic that breathes life into every piece in the 2023 collection.