The rooms are enhanced by extremely sophisticated settings, where the typical neutral colours palette of the Minotti collections are characterized by aesthetical and functional configuration. Various forms of domestic experience are suggested through seamless flow between its indoor areas complemented with wooden accents, highlighting the contemporary mood of the collection.
The collections presented in the showroom are designed by a team of international designers collaborating with the brand such as Marcio Kogan/studio mk 27, GamFratesi, nendo, and the art director himself Rodolfo Dordoni who has been working with Minotti for 25 years.
Among the featured collections are Rodolfo Dordoni’s Connery and Freeman seating systems, Marcio Kogan/studio mk 27’s Daiki armchair and the Boteco family of sideboards, GamFratesi’s Angie armchair and dining little armchair, nendo’s Torii and Tape family of seats, the Easel cabinet, and the Wedge table.
The unique feature of the new Minotti Jakarta flagship store is the creation of a special outdoor display installed outside the indoor area. The outdoor boutique presents itself as an exclusive exhibit intended to enhance the value of the collection in an architectural context that conveys a rational language entirely inherent to the characteristics and the identity of the brand.
Outdoor collections such as Rodolfo Dordoni’s Sunray, Marcio Kogan/studio mk 27’s Quadrado, GamFratesi’s Fynn outdoor, and nendo’s Tape Cord Outdoor are staged amid lush and luxurious greenery for a welcoming warmth and a more intimate connection with nature.
With this second opening, Minotti Pacific Place Jakarta reaffirms its benchmarks role for design and lifestyle in the city and offers a sense of belonging and harmonious style between indoor and outdoor with continuous desire to showcase furniture design that are even more exclusive and extraordinary.
Michelle Shang, Creative Director of MOIE, says: “Due to the growth of the Minotti collections since our first flagship store in Kemang, we want to serve our clients better by displaying more pieces from the collection. Aside from the growing indoor collection, we also created a jewel boutique for the Minotti Outdoor Collection. The outdoor collection of Minotti has expanded a lot over the years and we feel close with the trend of new home architecture breaking the boundaries between indoor and outdoor lately, the market will need to experience how the Minotti indoor and outdoor collection are working well together.”
MINOTTI PACIFIC PLACE JAKARTA, LEVEL 1
Jl. Jenderal Sudirman Kav. 52-53 Senayan, Kebayoran Baru, Jakarta 12190
T: +62 21 5140 0559
E: info@moie.com
www.moie.com
@minottijakarta #minottipacificplacejakarta
