DESIGNER’s STORY
Roberto Lazzeroni was born in Pisa, the town where he has chosen to live and work. His professional training is the result of studies – Art and Architecture in Florence. From the beginning he has always shown an interest both the phenomena of the world of conceptual art and the ones of radical design. In the early 80’s he started to be interested in industrial and interior design, a specialization which he defines as fundamental for the following approach to the world of “industrial product”.
A fine connoisseur of the history of design and its related signs, he is very skilful to put daily into practice his knowledge. Talking about his own projects Lazzeroni uses the expression “sentimental” design: it’s indeed easy even for an untrained eye to see the tension between past and future in his works. This trend is nowadays defined as “transitive design”. The signs of past are somehow recognizable; they are clearly worked out again and the outcome is a real and balanced tension between past and future. Lazzeroni’s background and his way to understand design have caused his specialization in Art Direction.
Today he works especially at the “total concept” which is hidden behind the birth of trademark. In all his working experiences, he is directly responsible of every aspect linked to the birth and development of a firm. A very dynamic career with some precise constants that show Roberto Lazzeroni always involved in two different directions: his studies and his professional interest which have made of him an undisputed protagonist of important exhibitions and his approach to design that is absolutely integrated in the everyday reality of interior spaces.
READ MORE BRAND DESIGNER’s STORIES
Timeless elegance and discreet shape are the words that best define Piero Lissoni’s style. His work is characterized by a personal language, that hides a simplified complexity. Lissoni’s architecture and design projects, seemingly minimal, are the result of a thorough research of both new technologies and materials.
After graduating in 1973 she worked as an Art Director at CentroKappa (1975-1979): planning and development of the image, sales instruments, sales outlets, exhibitions and special initiatives. During this period she collaborated with Alessandro Mendini at “MODO” magazine.
Born in 1962 in Lokeren, Belgium. As soon as he was qualified as an architect in 1985, he started work in Milan collaboratine with Cinzia Ruggeri and with studio Aldo Cibic-Sottsass Associati. In 1990 he established his own architects’ studio in Antwerp.
George Yabu is one of the founding partners at Yabu Pushelberg and oversees the creation and development of all design components for each project and product within its multidisciplinary practice. In his conceptual leadership and creative direction role, George reviews and refines the details of each project and product in collaboration with the design teams.
Giuseppe Bavuso is an architect and designer who lives and works in Seregno, located in the North of Milan. His projects are characterized by the combination of minimalistic rigour and accurate technical research thanks to the use of technological and innovative materials.
M.A. Lenka Damová 1983 has been living and working in Prague. Successfuly graduated at AAAD in Prague, concretely Department of Design in Zlín. Now has been occurring as a freelance designer, dedicated mainly to interior and product design.
