e27
The Berlin-based design agency e27 was established by Tim Brauns, Hendrik Gackstatter and Fax Quintus to incorporate different areas of design, including web-, graphic-, corporate and product design into a consolidated design environment.
DESIGNER’s STORY
Roberto Lazzeroni
Roberto Lazzeroni was born in Pisa, the town where he has chosen to live and work. His professional training is the result of studies – Art and Architecture in Florence. From the beginning he has always shown an interest both the phenomena of the world of conceptual art and the ones of radical design. In the early 80’s he started to be interested in industrial and interior design, a specialization which he defines as fundamental for the following approach to the world of “industrial product”.
A fine connoisseur of the history of design and its related signs, he is very skilful to put daily into practice his knowledge. Talking about his own projects Lazzeroni uses the expression “sentimental” design: it’s indeed easy even for an untrained eye to see the tension between past and future in his works. This trend is nowadays defined as “transitive design”. The signs of past are somehow recognizable; they are clearly worked out again and the outcome is a real and balanced tension between past and future. Lazzeroni’s background and his way to understand design have caused his specialization in Art Direction.
Today he works especially at the “total concept” which is hidden behind the birth of trademark. In all his working experiences, he is directly responsible of every aspect linked to the birth and development of a firm. A very dynamic career with some precise constants that show Roberto Lazzeroni always involved in two different directions: his studies and his professional interest which have made of him an undisputed protagonist of important exhibitions and his approach to design that is absolutely integrated in the everyday reality of interior spaces.
READ MORE BRAND DESIGNER’s STORIES
Atelier Oï
atelier oï was founded in 1991 in La Neuveville, Switzerland, by Aurel Aebi, Armand Louis and Patrick Reymond. The name oï, derived from the Russian word “troïka”, a team of three, conveys the dynamism and holistic energy generated by a trio.
Lucie Koldova
Lucie Koldova is an acclaimed Czech and international product and furniture designer. Her collaboration with Brokis began in 2010 with the iconic Muffins and Balloons lighting collections, which she designed while living and working in Paris.
Lyndon Neri & Rossana Hu
Neri&Hu desires to anchor its work on the dynamic interaction of experience, detail, material, form, and light rather than conforming to a formulaic style. The ultimate significance behind each project comes from how the built forms create meaning through their physical representations.
Jaime Hayón
Spanish artist-designer Jaime Hayon was born in Madrid in 1974. His artistic vision was first fully exposed in the ‘Mediterranean Digital Baroque’ and ‘Mon Cirque’ installations. These collections put Jaime at the forefront of a new wave that blurred the lines between art, decoration and design, also added a renaissance in finely-crafted, intricate objects within
Dan Yeffet
Dan‘s work stretches from space to objects – and everything in between – and in various methods, from classic craft work to cutting edge technologies. He designs furniture pieces, glass sculptures and lights, objects of desire – chic and pure – daily products, conceptual space, urban spaces, gallery objects and limited series.