As an interior designer, what’s your typical workday like?
My typical workday is filled with client meetings, site inspections, and studio work. 60% of the time is mostly spent outside the studio. At AEDI Interior Design Bureau, I am personally in-charge of supervising every project. There is no such thing as 100% delegation on junior designer. In all cases, every detail and design, all decisions are made between me, Audrey, and junior designer.
Choosing the best furniture pieces can be a delicate task. Do you have some tips to overcome this challenge?
Indeed. This is the biggest task, because every design is based on certain budget, but on the other hand we want to achieve best possible results. Choosing the right furniture, most of the time is start as early as finding the concept or mood board. We want to be sure about what client preferences on color, shapes, comfort, etc. Our iPad is full of catalogs to give a good picture of the form and mood. Give client a glimpse of look of the desired furniture. As soon as we start working on drawing board, our team, together with client began to search the furniture, visiting potential brands that we want to use for the project. Mostly the showroom visit happens on weekend, where the traffic is less congested.
In your view, how does art impact your judgement in interior design?
Art is enhancing the mood of interior as well as giving a personality to the overall look. We are working very specific with our client’s art preferences.
Has social media such as Instagram and Pinterest changed the landscape to look for inspiration for you at all, as a designer?
Yes and no. Social media are very flat media. You cannot judge the depth and scale of design especially by looking at interior design on Instagram or Pinterest. Pinterest is helpful to find specific brands and products, just like a phone book back in the days. It’s more like a news rather than inspirational. For me, inspiration came from traveling, music, and socializing.
As an avid traveler, is there a city that excites you, in terms of design?
I don’t have certain favorites cities. Almost all cities has its own charm, and if you look close enough you may find good design inspiration. I like Scandinavian region, Bangkok, and Tokyo.
Is there anything exciting that you are working on at the moment that you can tell us about?
Currently we are working on various types of projects from show units, villas, offices, and residential on different design style and location. The energy level is quite high at the moment. We are having so many inspiration that excites us. In other news, we are also working out on some products together with Indonesian furniture manufacturer.
