DESIGNER’s STORY
Massimo Morozzi, architect protagonist of the Italian design scene since the early ’70s, was one of the founders of the radical group Archizoom associati, which became famous for its thesis on radical architecture. He has substantially contributed to founding the disciplines of primary design: his research on color and environmental decoration introduces new soft project techniques into product design.
In 1982 he opened his own studio in Milan, Massimo Morozzi Design, increasingly pushing his attention towards product design. The last chapter of his professional life was with Edra, for which he played the role of art director and designed various products, taking care of the coordinated image and set-ups, contributing to its rapid international success.
The tribute of Promemoria to Massimo Morozzi stems from the company’s desire to work with artists involved in the search for avant-garde solutions in the expression of beauty. Bomb armchair, the result of the tribute, confirms the designer’s great vocation towards the full expressive totality of a design, through the use of bold color ranges and new materials.
READ MORE BRAND DESIGNER’s STORIES
Born in 1954, member of the Milanese tradition that generated designers such as Castiglioni, Zanuso, Magistretti and de Lucchi, graduated in architecture at the Politecnico of Milan in 1979. Since then, he has designed for most of the leading names in the furniture and lighting sectors. Minotti and Rodolfo Dordoni: the company started working with
Born in São Paulo, Kogan is the founding architect and professor of all the team at studio mk27. As the architects of the team, Kogan is a great admirer of the Brazilian modernism generation, seek to fulfill the task of rethinking and giving continuity to this iconic architectural movement. The projects of studio mk27 place
Vico Magistretti was born in 1920, in Milan. In the post-war period he was actively involved in the reconstruction, both on the theoretical side through the MSA (Movement for Architectural Studies) of which he was one of the founders, and on the practical side with projects for INA-Casa and QT8.
As the third generation of specialized wood craftsmen in cabinet making and restoration, in the seventies, Romeo Sozzi made his debut in interior decoration. Since 1988, he has managed his company, Promemoria, together with his three sons. In time, Promemoria has become not just a producer of internationally high profile furnishing, but a test bed
An authoritative presence on the contemporary French scene, Bruno Moinard has developed commercial and cultural projects for an international clientele, from Christie’s to Cartier, from Galerie Lafayette to the Musée des Arts Decoratif.
Since 2002 with Oki Sato providing direction to Nendo studio, it represents a refreshing, refined and cultured alternative to over-celebrated design. Meaning “clay” in Japanese the name Nendo implies the flexibility and malleability of that material their designs for the world of graphics, interior architecture and furniture.
