DESIGNER’s STORY
Massimo Morozzi, architect protagonist of the Italian design scene since the early ’70s, was one of the founders of the radical group Archizoom associati, which became famous for its thesis on radical architecture. He has substantially contributed to founding the disciplines of primary design: his research on color and environmental decoration introduces new soft project techniques into product design.
In 1982 he opened his own studio in Milan, Massimo Morozzi Design, increasingly pushing his attention towards product design. The last chapter of his professional life was with Edra, for which he played the role of art director and designed various products, taking care of the coordinated image and set-ups, contributing to its rapid international success.
The tribute of Promemoria to Massimo Morozzi stems from the company’s desire to work with artists involved in the search for avant-garde solutions in the expression of beauty. Bomb armchair, the result of the tribute, confirms the designer’s great vocation towards the full expressive totality of a design, through the use of bold color ranges and new materials.
READ MORE BRAND DESIGNER’s STORIES
Timeless elegance and discreet shape are the words that best define Piero Lissoni’s style. His work is characterized by a personal language, that hides a simplified complexity. Lissoni’s architecture and design projects, seemingly minimal, are the result of a thorough research of both new technologies and materials.
After graduating in 1973 she worked as an Art Director at CentroKappa (1975-1979): planning and development of the image, sales instruments, sales outlets, exhibitions and special initiatives. During this period she collaborated with Alessandro Mendini at “MODO” magazine.
Born in 1962 in Lokeren, Belgium. As soon as he was qualified as an architect in 1985, he started work in Milan collaboratine with Cinzia Ruggeri and with studio Aldo Cibic-Sottsass Associati. In 1990 he established his own architects’ studio in Antwerp.
George Yabu is one of the founding partners at Yabu Pushelberg and oversees the creation and development of all design components for each project and product within its multidisciplinary practice. In his conceptual leadership and creative direction role, George reviews and refines the details of each project and product in collaboration with the design teams.
Giuseppe Bavuso is an architect and designer who lives and works in Seregno, located in the North of Milan. His projects are characterized by the combination of minimalistic rigour and accurate technical research thanks to the use of technological and innovative materials.
M.A. Lenka Damová 1983 has been living and working in Prague. Successfuly graduated at AAAD in Prague, concretely Department of Design in Zlín. Now has been occurring as a freelance designer, dedicated mainly to interior and product design.
