DESIGNER’s STORY
Massimo Morozzi, architect protagonist of the Italian design scene since the early ’70s, was one of the founders of the radical group Archizoom associati, which became famous for its thesis on radical architecture. He has substantially contributed to founding the disciplines of primary design: his research on color and environmental decoration introduces new soft project techniques into product design.
In 1982 he opened his own studio in Milan, Massimo Morozzi Design, increasingly pushing his attention towards product design. The last chapter of his professional life was with Edra, for which he played the role of art director and designed various products, taking care of the coordinated image and set-ups, contributing to its rapid international success.
The tribute of Promemoria to Massimo Morozzi stems from the company’s desire to work with artists involved in the search for avant-garde solutions in the expression of beauty. Bomb armchair, the result of the tribute, confirms the designer’s great vocation towards the full expressive totality of a design, through the use of bold color ranges and new materials.
READ MORE BRAND DESIGNER’s STORIES
Ferréol Babin dedicates half of his time collaborating with various furniture and lighting editors where he can incorporate his singular vision and approach of design. The other half is spent on making unique pieces, with an obvious brutalist yet delicate approach.
The passion for objects meant as industrial products is the glue of the professional partnership between Alfredo Chiaramonte and Marco Marin, promoting partners of the homonymous Designstudio.
Under label NO-MADE Cleo Maxime and Linde Freya, who met at the Design Academy Eindhoven in 2008, collaborate on creating objects that combine their interest in materials and cultural dialogue. Working ‘apart together’ they aim to combine their forces and views on aesthetics to create tactile, elegant and sturdy objects.
Earned his degree in Industrial Design in 1986 in Barcelona, he moves to New York to joint the Vignellis Studio. After four years, he was engaged at Ralph Lauren focusing his work in both furniture and interior design. Return to Barcelona in 1998 and began to collaborate with Grupo Inditex (Zara Group) as a creative
Alex Josephson cofounded PARTISANS in 2012 after studying architecture at the University of Waterloo, the University of Rome, and the Architectural Association School of Architecture (AA). PARTISANS is comprised of architects, designers, thinkers, and cultural enthusiasts whose work across all scales is devoted to a cause: high-performance design that strives to make the improbable possible.
Harry Thaler is a product designer whose work reinterprets fundamental design typologies by combining high-quality and traditional craftsmanship with clever and innovative forms.
