e27
The Berlin-based design agency e27 was established by Tim Brauns, Hendrik Gackstatter and Fax Quintus to incorporate different areas of design, including web-, graphic-, corporate and product design into a consolidated design environment.
DESIGNER’s STORY
Massimo Morozzi
Massimo Morozzi, architect protagonist of the Italian design scene since the early ’70s, was one of the founders of the radical group Archizoom associati, which became famous for its thesis on radical architecture. He has substantially contributed to founding the disciplines of primary design: his research on color and environmental decoration introduces new soft project techniques into product design.
In 1982 he opened his own studio in Milan, Massimo Morozzi Design, increasingly pushing his attention towards product design. The last chapter of his professional life was with Edra, for which he played the role of art director and designed various products, taking care of the coordinated image and set-ups, contributing to its rapid international success.
The tribute of Promemoria to Massimo Morozzi stems from the company’s desire to work with artists involved in the search for avant-garde solutions in the expression of beauty. Bomb armchair, the result of the tribute, confirms the designer’s great vocation towards the full expressive totality of a design, through the use of bold color ranges and new materials.
READ MORE BRAND DESIGNER’s STORIES
Atelier Oï
atelier oï was founded in 1991 in La Neuveville, Switzerland, by Aurel Aebi, Armand Louis and Patrick Reymond. The name oï, derived from the Russian word “troïka”, a team of three, conveys the dynamism and holistic energy generated by a trio.
Lucie Koldova
Lucie Koldova is an acclaimed Czech and international product and furniture designer. Her collaboration with Brokis began in 2010 with the iconic Muffins and Balloons lighting collections, which she designed while living and working in Paris.
Lyndon Neri & Rossana Hu
Neri&Hu desires to anchor its work on the dynamic interaction of experience, detail, material, form, and light rather than conforming to a formulaic style. The ultimate significance behind each project comes from how the built forms create meaning through their physical representations.
Jaime Hayón
Spanish artist-designer Jaime Hayon was born in Madrid in 1974. His artistic vision was first fully exposed in the ‘Mediterranean Digital Baroque’ and ‘Mon Cirque’ installations. These collections put Jaime at the forefront of a new wave that blurred the lines between art, decoration and design, also added a renaissance in finely-crafted, intricate objects within
Dan Yeffet
Dan‘s work stretches from space to objects – and everything in between – and in various methods, from classic craft work to cutting edge technologies. He designs furniture pieces, glass sculptures and lights, objects of desire – chic and pure – daily products, conceptual space, urban spaces, gallery objects and limited series.